Report: Clearspring acquires bookmarking service AddThis
30 September 2008
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Kara Swisher at AllThingsD reported Tuesday that widget-maker Clearspring has acquired a start-up called AddThis for an undisclosed price.
Swisher referred to AddThis as “the top bookmarking and content-sharing tool on the Web,” a claim that’s a bit arguable since it’s based on AddThis’ own metrics. But basically, AddThis a company that makes little buttons that publishers can put on their blog posts, articles, or what-have-you to aggregate the ubiquitous bookmarking services into one. It pulls in the Yahoo-owned Delicious, Google, Microsoft’s Live Bookmarks, Firefox, Furl, and a bunch of others.
The company already has its buttons on Web sites from Fox, ABC, WebMD, TechCrunch, Entertainment Weekly, Glamour, and CBS, which publishes CNET News.
What’s in it for Clearspring–especially since AddThis doesn’t generate revenue? Executives told AllThingsD that having those buttons distributed all over the Web will be valuable for analytics and (in one way or another) ad revenue.
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[Via The Social - CNET]
